How To Create A Dynamic Business Online Newsletter
Online newsletters are one of the most inexpensive and effective ways to promote your business or services. Sending regular emails to new and existing customers builds relationships between you and your clients by creating a connection or bond with you. But newsletters are only as good as their design and the information they provide. If the newsletter isn't interesting or engaging, customers won't read it. Here are some key points for developing a newsletter that will attract customers.
When developing your newsletter, it's important to write content that your customers will want to read. As a general rule, people do not spend more than 1-2 minutes reading newsletters, therefore the content should be well written, error free and should tell your customers useful information about your business in short, informative and educational articles.
The content should never sound like a cheap sales pitch. Instead, it should cover company updates and news, upcoming events, interesting facts, tips and tricks, product reviews and holiday information.
People are generally very visual. Having pictures of your products or events that you have serviced will show your customers what you do as well as what equipment you have. The pictures should be clear, formatted to fit the page and directly relate to your business and products. If a picture says a thousand words, make sure those words entice and attract your customers.
There is nothing worse than a complicated and confusing email or attachment. Your newsletter should be easy to navigate through with the important information that you want to share with your customers at the beginning of or on the front page of your newsletter. Most people never read through an entire email so having the most crucial information at the beginning of your newsletter will ensure that your customers see it.
Make It Attractive With Color
Certain colors, like red, naturally draw the eye to that object or word. If you have an attractive, well designed newsletter that uses color in certain areas, you will be able to direct your customer's attention to specific topics or areas of your newsletters.
Advertise Sales and Promotions
Newsletters are a great way to advertise upcoming promotions or sales to your customers. Many companies also use call-to-action (CTA) buttons to encourage customers to act on a sale or promotion. For example "Click on the button now to save 20% off your next rental" and having a call to action button with a "20% discount". However,because you do not want your newsletter to sound like a sales pitch, only a small portion of the newsletter should cover sales and promotions.
Creating a Catchy Title
Saying monthly newsletter in the subject line of your email will not encourage people to open your email or read your newsletter. People get lots of emails. Using a catchy title in the subject line will pique your customers curiosity. A title that does not catch a customer's attention will be deleted very quickly.
Newsletters promote your business while, at the same time, build relationships with your customers. A high quality, well written and designed newsletter is an excellent marketing tool for attracting clients. Putting effort into regularly sending your customers an engaging, visually appealing newsletter will help you grow a successful business.